Our Target Audience

Our target audience is mostly male, age 16-24, and generally a fan of hip-hop and more independent music. We think his audience will respond best to our music video and promo artwork because firstly, the song is quite an underground hip-hop style, with a male rapper. He raps about inspirational themes, so we are going to go for a more uplifting look to our work, which should attract a lot of young people, however hopefully will not alienate hardcore hip-hop fans.