Our Star Persona

Since our original idea of following the original artist's look did not work out, we have decided to create a new persona for our star. We have changed it so the act is now solo, with just one rapper and no-one else.

One of the most important things about our rapper will be his sense of style. For this reason, we are hoping to put a lot of shots in the music video featuring, and base most of the promo artwork around, our star wearing his freshest threads.

Examples:

Jay-Z at Made In America Festival

Lucien Clarke for Supreme

A$AP Rocky for Clash Magazine

Clothing Brand Examples:

Money

Stussy

Mishka

These clothing brands are examples of what will appeal to our target audience.