'Good Time' is a much more conventional video, since both artists are signed to major labels and the song is very mainstream.
Voyeurism
The video follows a loose narrative of a group of friends having a party in the woods, so we are given a lot of shots of general partying, with the participants seemingly unaware they are being watched.
Demands of Record Label
Both artists feature a huge amount in the video, and have both been done up to look as good as they can. The video opens with product placement of a Fiat car and a watch, both used by Jepsen.
Lyrics & Visuals
The lyrics are about having a good time, which is displayed throughout the video. There are some more specific examples as well such as when Owl City sings, "hands up" whilst the people in his car put their hands up, then it cuts to Jepsen's car where they all have their hands up too.
Music & Visuals
The music is very happy and intended for dancing to, which the video reflects by depicting lots of different events from a party in a woods, featuring really happy people. The video is also highly beatmatched, for example when Owl City drums on his steering wheel it syncs to the beat of the song.
Intertextuality
The video references the trope of going away with a group of friends and partying in a secluded forest, which features in a lot of films and other works.
Genre
'Good Time' features a lot of conventional elements of pop music videos, such as a focus on the artist (in this case artists), with the majority of shots featuring Jepsen and Owl City. There are also a lot of sequences related to partying, but not featuring rehearsed choreography like a lot of dance music videos.
No comments:
Post a Comment