Goodwin's points are a collection of elements that most music videos include. These are:
Voyeurism - reference to the notion of looking, pleasure in looking and being unseen
Genre Characteristics - specific features that relate to the genre of music (for example rock music will feature the band performing, dance music will feature elaborate dance sequences)
Lyrics & Visuals - the visuals will relate to the lyrics either directly (by taking a literal interpretation of what the singer is saying) or abstractly (linking to the mood or feelings expressed in the lyrics without following them exactly)
Music & Visuals - the visuals will relate to the music, by showing specific instruments being played, matching events to the beat, or linking with the themes, moods and ideas of the music.
Demands of Record Label - the record label will obviously want to make money, so they will have their own agenda for things they want to include in a music video, for example selling the artist, product placement, advertising
Intertextuality - reference to other texts (films, books, TV shows)
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