Half Term Homework

Advanced Portfolio Half Term Homework:

You must think seriously now about how your music video works in combination with your magazine advert (advertising the digi-pack) and the digi-pack cover (at least 4 sides).

Answer the following questions:

1.       What is your finalised star persona? Include a photograph of your star that best communicates their persona. Discuss what ideas/ideologies they communicate (materialism, rebellion, innocence, the cultural “ideal”, alternative to the “ideal” etc.). How do they communicate these ideas? How is their persona expressed visually? (costume, hair, makeup, bogy language, lighting, framing etc) How is it expressed through lyrics, genre?

2.       How are you going to ensure continuity between the 3 products? Remember your digi-pack cover cannot look like a single (can’t be images from the music video) but an album. Compare your ideas for the digi pack cover with professional promo images. A digi-pack is a combination of audio and video (a cd and a dvd with special features such as a few music videos or concert videos)

3.       Write down all of your individual or group ideas for the digi-pack cover and magazine advert. Ideas for costume, setting, lighting, colour, hair, makeup, Photoshop special effects etc. If you can do some mock ups of your own, or experiment with effects in photoshop.

Word count : 500 words minimum

ALSO Catch up with your blogging. Make sure Target audience work is complete and you have done at least 25 individual posts since the start of the project! It is not just the amount that counts though but the content!

Rough Cut Music Video

Goodwin's Points and our Music Video

Here is a plan of how our music video will relate to Goodwin's points.

Voyeurism
We plan to include shots of our star, both of him rapping to the camera and him seemingly unaware that the camera is there, including footage shots in a 'behind-the-scenes' kind of way. We are also planning on featuring some shots of other members in the group, referring to the notion of looking by peering directly into the camera.

Selling The Artist/Demands of Record Label
Our star will be appearing in his freshest clothes, and acting in a cool manner to appeal to our target audience. We will also attempt to appeal to a more arty crowd with our more abstract shots, which should help us sell the artist even while not directly portraying him.

Lyrics/Visuals
Our abstract shots should add to the inspiring, uplifting message of the song, and we are planning to make more direct connections to the lyrics, particularly when the rapper makes a pun along the lines of  'my dream works' we are going to put in a shot of a stack of Dreamworks Studios DVDs, and when he talks about 'great whites' we are going to include a short stop-motion animation of a shark. We will attempt to make more literal links like this throughout our video.

Music/Visuals
Most importantly, we will attempt to edit our video to the beat, which is much more satisfying for the viewer than offbeat cuts. The music is quite chilled out but also at a danceable tempo, so amongst our abstract shots (linking to the calm music) we will also featuring people dancing, raving and generally having a good time.

Intertextuality
As mentioned previously, we will refer to the works of Dreamworks Studios with a shot of some Dreamworks DVDs, linking in with the lyrics. Although not strictly a 'text', we will be referring to clothing labels such as Supreme, which will feature prominently in our video.

Genre
Since the song is part of the hip-hop genre we will obviously feature shots of our star performing, as this is one of the most common elements of rap videos, and we will focus a little on his clothes/material possessions, but not a lot as we want our video to be quite unconventional.

Our Star Persona

Throughout the planning stages of our music video we have been thinking about our star persona: what ideas do we want him to convey and how will we convey these ideas? Due to the actor we were going to use being unable to perform for us (as mentioned in our October 11th Blog Update) we have had to slightly rethink our star persona.

First and foremost, we want our star persona to be 'cool'. Our song choice takes care of a lot of that, being an independent, well-written rap record, but we also feel our star needs to be well dressed and groomed, wearing stylish branded clothing and acting in a nonchalant, carefree manner. However, we want to stay away from the 'gangsta' stereotype of rap music and create a persona more fitting with the uplifting message of our song, so we're going to avoid the usual rap clichés of drugs, violence and misogyny.

The new actor for our star persona is group member Joshua Oosterhuis, as we feel he is a good fit for the persona. Although we would have preferred a black actor, which would have been a more realistic choice for the song, we could not find a replacement in time and we think he is more than capable of fulfilling the role.

Example images of our actor

Written Storyboard

We want our video to open up with one of our abstract ink shots, and then when the beat drops and the rapper starts to perform, we will fade into a shot of our actor rapping. This shots will start out focusing on the actor's T-shirt, which will be a top by Supreme featuring Kate Moss on it. This will link into the lyric 'never chase girls chase dreams first', as well as displaying the cool brand.

The shirt we will focus on.

From this point we will cut between our abstract, object related shots, our dancing/filtered shots and the shots of our rapper performing. Specifically, when the lyric 'my dream works' appears, we will feature a shot of Dreamworks DVDs showing off the Dreamworks logo, and when the rapper talks about 'great whites' we will feature our stop motion shark.

Dreamworks Logo

We really want to include an impact shot similar to the one in the TNGHT - Higher Ground video (at roughly 1:35) however our song does not really feature a big 'drop'. For this reason, we are instead going to feature an impact (specifically an egg splatting on the floor) when the chorus comes in.

During the chorus we will again cut between our rapper performing, dancing shots and more abstract ones, returning to the ink. After the chorus we will continue like this. At the second chorus, as the song builds up more and more, we want to feature some of the filtered shots with trippy fades added, to hieghten the experience of the music, before finishing off with more abstract footage.

Song lyrics interpretation

These are the lyrics for Chiddy Bang - Never:

Never chase girls
Chase dreams first
Motion picture drive
I concluded that my dream works
So I pace right
Never see my break lights
Never trust a person
But damn too many great whites
Never work without merit
Never live but don't cherish
'Cause we only born to perish
This is a luxury tariff
Here to preach a sermon Eric
And it's hysteric
They say you too pretentious don't get into that
Never the same, out in left like a democrat
I would like to present you with this rap award
And now I got more gigs than an apple store.
And yo you whiling boy
You ain't even stylin' boy
It's like I'm on a boat
Feelin' lonely on this Island Boy
My life'll never be the same
If never ever was
You'd probably feel my pain

(Chorus)
This is forever
This beat is on black pepper
You could get shook
If you lookin a little extra
Never fall off just make it a little better
And when you think it's sunny
That's when we change up the weather
And when you say you better
I bet I say never
And If you say you better
I bet I say never
And when you say you better
I bet I say never
And If you say you better
I bet I say never

I never do as I'm suppose to
Give me the Light, Sean Paul, 02
At homecoming
Yeah I went and brought my whole crew
I thought I killed it
Though they could not hear my vocals (Damn)
And they say why you roll that grape stuff?
I take a pull and wonder why the Beatles break up
Imagination is magic so when I wake up
Feel like I'm lookin' up at Hogwarts
Would it be wrong to have meetings in my ball shorts
The flow excessive
Like cops when they usin' whatcha call force
Xaph is beast you prolly shoulda brung the west
I swear I'm never like a nun when it comes to sex
And yeah I po-po-po-po-ker face the best bet
Frequent flyer miles
I'm tryin' to jet set
It's gonna take me higher
Might even make me flier
Life is a box of chocolates
That's why I prefer Godiva

(Chorus)
This is forever
This beat is on black pepper
You could get shook
If you lookin' a little extra
Never fall off just make it a little better
And when you think it's sunny
That's when we change up the weather
And when you say you better
I bet I say never
And If you say you better
I bet I say never
And when you say you better
I bet I say never
And If you say you better
I bet I say never


Typical of a rap song, the word count for the 2:25 is very high! The original rapper to this talks about himself using clever puns, and rhymes.

"Never chase girls, Chase dreams first" - These two lines instantly show the audience that he is interested in girls. And that he has a very high standard. Chase dreams first. 

"I swear I'm never like a nun when it comes to sex" - talking clearly his sexual behavioral  With this line it shows that he's really outgoing and doesn't care about something personal like this. Stereotypical "MAN" rapper.

Blog Update

We filmed on the 15th October 2012. I bit behind schedule  Filming was put back a week due to various problems mentioned in my last blog update. Today we didn't film our main footage of the rap artist rapping, but filmed the very effective "Water-ink" piece  To do this myself (Joe), Josh, Emily and Delia. Each with various bits of equipment  Lights x 2, Camera, reflector, jug, water, ink, were used. The set up of this is in the image below.










(Josh - cameraman, took the photo.)

All members of the group were happy with the outcome of the shoot. The first shoot of the "Water-Ink" was out of focus. But we thought it could look cool, having a non-focused shot slowly building into a fully focus shit for effect. Also to show progression through the song. Take two was also out of focus, due to it being hard to tell with such a close zoom. Take 3 was in focus, and it looked aesthetically pleasing. The detail of the image is what i personally liked.

This is the video that had influenced us. And i think this was achieved to a very high standard.

Analysis: The Chemical Brothers - Let Forever Be

The video for 'Let Forever Be' by The Chemical Brothers was directed by acclaimed music video director Michel Gondry. In the video below he talks about his influences on the video, specifically the filmmaking technique of using a much lower quality camera for outside shots, due to limitations with video cameras in the 1970s and 80s, and the idea of recreating cheesy retro effects, but in real life using real props, rather than cheap software.

Let Forever Be: The Making Of

Voyeurism

The whole video is set up to be a voyeuristic portrayal of a girl's nightmare, with us constantly watching her as she flits between realistic sequences and abstract, bizarre ones, and as the two intertwine.

Demands of Record Label/Selling The Artist
Due to Michel Gondry being such a renowned director, I suspect he was given more free reign by the record label to create an unconventional video, as they knew his fame would attract viewers anyway.

Lyrics/Visuals
Once again quite unconventional, the lyrics do not match up with the video much, expect for the lyric 'to wake up in the sun' which connects with the shots of the girl supposedly waking up. Also, the repetitive nature of the lyrics is echoed in the repetitive nature of the video.

Music/Visuals
The opening shot features a character dressed as a rabbi playing drums to the song, and the trippy dance sequences are on beat and related.

Intertextuality
In the making of, Gondry states that he was trying to emulate the look of old British sitcoms such as Benny Hill, as well as referring to old video effects that were cutting edge at the time but look quite cheesy now. However, he flipped this convention by using real props instead of effects.

Genre
This song is part of a genre known as 'big beat', a form electronic dance music employing old funk and soul samples, heavy breakbeats and distorted basslines. As is common in many dance music videos, the artists themselves are not present, but there are plenty of choreographed dance sequences instead.

Update

As a group we are at the stage where we can arrange a meeting and shoot the music video.we have done the storyboard and the blog posts that have been expected as a group about what we want to do. We did a mini test shoot of the ink and water footage we want to use during our music video, the outcome of the ink and water footage was impressive and worked exatly how we wanted it too.

On the other hand we did have a slight problem as our main star broke his leg and as we needed him in a few full length shots its now going to effect our image of a typical hip hop artist. to overcome this problem we had the idea to replace him with one of our group members for the rough cut deadline and then if our stars foot is better before the final cut deadline we shall use him and if this is not possible we are going to use another boy who attends our college and fits our image.

Costume

Tyga Snapbacks back feat. Chris Brown

Costume

The women in this music video represent the stereotypical way of what a women of this genre (hip hop/rap) should wear. I think that the girls are seeming to immitate the way that the men dress but the women dress in a more suductive and revealing way, the women n this music video have their legs and stomach out, and for this genre that is how most girls are dressed, they do this because it is supposed to attract male attention to the music video which is yet again a stereotypical persona.

The Men in the music video (Chris brown and Tyga)  are the main attraction as they are the ones who are rapping. Tyga and Chris both wear a simular style of costume, obviously the snapback (thats what they are also promoting). They both wear a thick gold chain around their necks this shows that they have money and thats what rap and hip hop artists like to put across to their viewers. Tyga wears sunglasses at some points during the music video even though he is in a dark surrounding, I think he dooes this because in some way it fits with the lyrics about being the 'flyest n***er' and by wearing sunglasses anywhere is saying that he doesnt need to follow others trends as he got his own.

A couple of snapbacks are on fire duing the music video and at the end also, however you can see the brand still and the snapback is still in perfect condition even though it clearly should of burned to pieces if we was to try this at home, this is trying to show how that because 'snapbacs back' its also not going to burn down, i believe.

Lighting Our Music Video

We already have an idea of what we want our music video to look like: we want a lot of abstract, high-key shots of semi-random objects, with bright, bold colours and patterns. These shots will be mostly close-up and extreme close-up, again to emphasise the abstract qualities. However, for shots of our star, we want a more moody, atmospheric, low-key style. We have looked up some tutorials on Youtube for how to achieve this.

This video is very helpful as it teaches you a lot of tips on creating a very specific, low-key look for your video, while still keeping the star brightly lit and visible. We are definitely going to use this lighting style for our star.

This video shows you a very interesting way to lip-sync your video, by singing along to the song at half speed and then speeding it up in post-production. This creates an interesting look for your video, which we might explore in ours. It also offers some useful tips on lighting in small spaces.

Gaining further knowledge on mise-en-scene

This power point below explains mise-en-scene in an easy way. And i have become more knowledgeable about the subject from it. Overall the key points i gained from it was that mise-en-scene is what helps distinguish genres. And taking this into consideration for our music videos, this is key. Because we don't have a endless amount of money budgets like some professionals do. So with the limited amount of resources we have, we have to make sure that the rap genre is evident throughout. And the group will use the 5 key areas to help us attain this. 

mise en-scene from Belinda Raji

Update

BLOG UPDATE 11TH OCTOBER 2012

Throughout the making of our music video,Chiddy Bang - Never we have come across a few hiccups on the way.
As a group, we have all come up with some brilliant ideas which will work very effectively in our video. To help us, we have done a lot of research to broaden our ideas - we wanted to look out-side the box; be different. For example, we researched the lyrics and carefully looked at each word and thought what we could do with certain important words. 

We have got all our ideas down and are ready to start filming for the rough copy, however recently not all of our group have been present at the lessons so it has been harder then we thought to start filming as we would be lacking equipment; props ect. Instead of filming, the remaining people in our group would carrying on adding information to the blog or trying to think up some more good ideas we could possible use. 

For our music video, we want to include some shots of a male rapping ( lip singing ) to the lyrics. To achieve this, we all decided on using our friend from college 'Tee'. We chose Tee for many different reason; we took the 'star persona' in to account. To help us, we did a questionaire with questions such as 'what do you think is a stereotypical rapper' and so on. I found that this was really effective as it gave us a rough idea of to what people expect when it comes to the genre rap. 

However, we came across slight problem, our main star Tee broke his leg yesterday and now has a huge cast on his leg. This means that we can't use him in our video as we need to do a lot of long shots where tee's full body would be in view; having a cast would ruin the effect completely. Straight away, we thought of who else we could use instead of Tee. We came up with a few people however we still need to decide who to use- this will be solved next lesson.
Next week, we are going to start filming straight away as we are slightly behind in this area. We are going to start of filming some of the abstract shots, for example the dye falling into the water. Also we are going to start filming the lip singing shots with the person we decide to be our new star. 

Overall, even though we have come across a few bumps on the way we are still staying strong and thinking of good solutions. :)

Goodwin's Points

Goodwins Points:

·         Lyrics relate to visualsà illustrative, abstract, amplifying

·         Music relates to visuals

·         Demands of record label

·         Intertextuality

·         Reference to notion of looking and voyeuristic treatment of the female body

·         Genre Characteristics

Defining terminology
Intertextuality: is the shaping of texts' meanings by other texts. http://en.wikipedia.org/wiki/Intertextuality

Beyonce- ‘Single ladies’

Blog update

We are at the stage where everything is in place to shoot. We have done storyboards, blog posts on what we want to do. This week we have achieved some nice test footage. The test footage was of water in ink. The whole group was very pleased of how this technique looked on camera, with its slow powerful color oozing through the water. In final production we hope to slow the effect down by a further 50% and then rewind the footage backwards. This will make an even better effect with the viewers guessing what that actually is, because of it being played backwards.

    We did come over a problem this week. We were meant to shoot are 'star' 'T'' A boy willing to play the rapper role at college. But due to him breaking his leg on Wednesday, he has been unable to act. This has but shooting back a week to Monday 15th commencing  We hope to film all of our footage within this week.




We hope to overcome this problem by getting another boy who fits are stereotypical rappers role too. This would be by getting someone of African origin. Wearing cool clothes. And generally being into rap music himself.

Our plans for the next week have been mentioned above. And then we hope to get on and edit the footage. In order to make the 1st rough cut deadline, which is essential.

Questionnaire

On thursday 11th of October, our group went out within lesson time. Interviewing a variety of people at long road sixth form college. These kind of people range from 16-18 years. With a even mixed gender. We have designed these questions to help us understand what we need actor-wise, but also to help woth the digital packs and CD covers.

1. What would expect to see in a rap video?

- I would expect to see a variety of 'hot' boys and 'hot' girls

2. What is your view of a stereotypical rapper?

- Black and muscular

3. Do you like rap music and why?

- I have a mixed response to rap music, i don't like all rap music.

4. What attracts you to this type of music?

- The beat and the lrycis; you can relate to them.

5. What normally attracts you to buying a rap album?

- The reputation of the artist; i.e. if i've heard they're good

Email about copyright.

chiddybangfan@gmail.co.uk

Dear chiddy Bang.

I am writing to you to let you know about my groups up coming project. We have the task of making a music video in groups of four. We were handed a selection of songs, and felt your song chiddy bang - never was must suitable for us. Especially as it's in the rap genre. But the real reason i am writing to you today is about copyright. But what is copyright? "The exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic" - http://dictionary.reference.com/browse/copyright Knowing we are using your music in our video. We will refrence your group name and song name at the end. So that we take no credit on that part. Why is it so important that we copyright? Copyright law has a dual role. It provides exclusive rights to authors in order to protect their work for a limited period of time but it was also established to promote creativity and learning. - http://www.lib.purdue.edu/uco/CopyrightBasics/basics.html

Thanks Joe Keady

Star Persona

The star system is the method of creating, promoting and exploiting movie stars in Classical Hollywood cinema. 

Examples of comparison of start to 'ideal': 
Jess Wright, from the program 'TOWIE' looks 'glam' on the red carpet in the magazine 'OK'. She is wearing a 'baby doll dress' at the launch of her fashion collection. There are no negative comments; all positive. 

Challenge to ideal? - A 'large' star i.e. Adele is represented negatively in 'OK' magazine; comments about her weight. 

Music contributes to star persona - Genre, lyrics -> Media Material ( music video ) 
                                                                         Intimate, relate to fans life, reinforces relationship + personna



We have chosen 'JLO' to talk about a unique selling point. For example, we find that her USP is her bum. This is because it is sexy, curvy and shown off in most of her music videos. The ideologies that she convey - materialism - The veet advert which she is in shows a lot of sexuality; her bum. This challenges the idealistic view - seen acceptable. She does not conform to the hegemonic cultral ''ideal'' as she is curvy and isn't the same as most famous people ; not stereotypical, skinny and blonde etc. 
Anything that could devalue the star quality? Nicki-Manaj takes over JLO'S seat on American Idol; someone new/current taking over.

Star Persona

'A star is an image, not a real person, that is contructed out of a range of materials' - Richard Dyer

There are a range of differernt materials that work in synergy to contruct cheryl's star persona.

What's synergy?  Synergy is the interaction of elements that when combined produce a total effect that is greater than the sum of the individual elements, contributions.

Here is the elements that create cheryl's 'look' some positive some negative.

Positive

Magazines - Being on the front cover of well known bristish magazines such as Vogue, help show that she is a fashion icon of the U.K. Also that she must be a nice person, otherwise it wouldnt be popular. This is helping her star persona as it's suggesting that she is the 'ideal look' making lots of people copy her look and fashion, and a general want to be her feel.




In her music video (which you can see in the link below)

http://www.youtube.com/watch?v=qr1bkbWKevE


Her album cover - helping show the 'ideal look'


Positive

T.V - Cheryl is seen on t.v loads. Being on nationally watched x-factor. In this she has close relationships with the contestants which makes her seem lovely. Also being in documentrys about girls aloud. And even her own show, ghost hunting with cheryl! All these together help the fans see cheryl in lots of differnt situation, which they like so that they can develop an understanding of her.

Advertisment - Going back to t.v cheryl is the front look for glamours shampoo 'L'oreal' showing that she has beautiful hair. Not only that but you can find similar adverts on bilboards, posters, magazines, and even radio. Making her better known in lots of areas of media.

Press coverage - Press like 'OK' paid for her wedding photos with ashley cole. Knowing they were the hottest couple around. They had to pay huge amounts of money for them. And everyone wanted to see them to.

Negative

Newspapers - newspapers explot cheryl in her early days of her career, when she was arrested. This was for rasism acusation and had to do a number of community service for her punishment. And the paper made sure that everybody knew about this publishing in national newspapers.

Our star

                                                                Tinashe Tee

Storyboard to complete...

This is our storyboard for the music video. (think josh has) (upload)



task on board
you must complete a storyboard and upload a picture of it. And then blog it with shot lists on it.

Our Music Video - General Plan

Our music video is going to be divided up into 4 different shot types, taking inspiration from the music videos we have looked at. The first is footage of ink droplets in water, similar to the fan-made video for Baths - Aminals. We are also going to do some shots of random objects and objects relating to the lyrics of our song, similar to the abstract style of the video for TNGHT - Higher ground. Our third shot type, influenced by the videos for Rusko - Everyday (Netsky Remix) and The Internet - Cocaine, will feature people dancing and generally enjoying themselves, but with coloured filters and disorientating fades throughout. Our final and most important shot type, influenced not by a particular video but by rap videos in general, will feature our star persona rapping to the camera.

More influences

Spaceghostpurrp - Osiris Of The East

We really like the abstract way of presenting the star, Spaceghostpurrp, through a variety of different colour filters and abstract shots, including extreme close-ups and heavily distorted visuals.

The Internet - Cocaine

We particularly like the sequence from about 1:55 onwards, where a strong green light, odd camera movements and trippy fades between shots create a sense of confusion and weirdness. A rapped verse then comes into the song, which fits with the visuals both directly (rapping about taking drugs; we see drug use in the video) and in a more abstract way (the cuts becoming a lot faster and more jarring as the beat comes back in, the whole scene becoming a lot more menacing with the addition of the deep-voiced rapper rhyming about drug use).

Lyrics to our song

Never chase girls
Chase dreams first
Motion picture drive
I concluded that my dream works
So I pace right
Never see my break lights
Never trust a person
But damn too many great whites
Never work without merit
Never live but don't cherish
'Cause we only born to perish
This is a luxury tariff
Here to preach a sermon Eric
And it's hysteric
They say you too pretentious don't get into that
Never the same, out in left like a democrat
I would like to present you with this rap award
And now I got more gigs than an apple store.
And yo you whiling boy
You ain't even stylin' boy
It's like I'm on a boat
Feelin' lonely on this Island Boy
My life'll never be the same
If never ever was
You'd probably feel my pain

(Chorus)
This is forever
This beat is on black pepper
You could get shook
If you lookin a little extra
Never fall off just make it a little better
And when you think it's sunny
That's when we change up the weather
And when you say you better
I bet I say never
And If you say you better
I bet I say never
And when you say you better
I bet I say never
And If you say you better
I bet I say never

I never do as I'm suppose to
Give me the Light, Sean Paul, 02
At homecoming
Yeah I went and brought my whole crew
I thought I killed it
Though they could not hear my vocals (Damn)
And they say why you roll that grape stuff?
I take a pull and wonder why the Beatles break up
Imagination is magic so when I wake up
Feel like I'm lookin' up at Hogwarts
Would it be wrong to have meetings in my ball shorts
The flow excessive
Like cops when they usin' whatcha call force
Xaph is beast you prolly shoulda brung the west
I swear I'm never like a nun when it comes to sex
And yeah I po-po-po-po-ker face the best bet
Frequent flyer miles
I'm tryin' to jet set
It's gonna take me higher
Might even make me flier
Life is a box of chocolates
That's why I prefer Godiva

(Chorus)
This is forever
This beat is on black pepper
You could get shook
If you lookin' a little extra
Never fall off just make it a little better
And when you think it's sunny
That's when we change up the weather
And when you say you better
I bet I say never
And If you say you better
I bet I say never
And when you say you better
I bet I say never
And If you say you better
I bet I say never

Analysis: Owl City & Carly Rae Jepsen - Good Time

'Good Time' is a much more conventional video, since both artists are signed to major labels and the song is very mainstream.

Voyeurism

The video follows a loose narrative of a group of friends having a party in the woods, so we are given a lot of shots of general partying, with the participants seemingly unaware they are being watched.

Demands of Record Label

Both artists feature a huge amount in the video, and have both been done up to look as good as they can. The video opens with product placement of a Fiat car and a watch, both used by Jepsen.

Lyrics & Visuals

The lyrics are about having a good time, which is displayed throughout the video. There are some more specific examples as well such as when Owl City sings, "hands up" whilst the people in his car put their hands up, then it cuts to Jepsen's car where they all have their hands up too.

Music & Visuals

The music is very happy and intended for dancing to, which the video reflects by depicting lots of different events from a party in a woods, featuring really happy people. The video is also highly beatmatched, for example when Owl City drums on his steering wheel it syncs to the beat of the song.

Intertextuality

The video references the trope of going away with a group of friends and partying in a secluded forest, which features in a lot of films and other works.

Genre

'Good Time' features a lot of conventional elements of pop music videos, such as a focus on the artist (in this case artists), with the majority of shots featuring Jepsen and Owl City. There are also a lot of sequences related to partying, but not featuring rehearsed choreography like a lot of dance music videos.

Analysis: Tyler the Creator - Yonkers

'Yonkers' is not a typical music video, as Tyler the Creator (who also directed the video under the pseudonym Wolf Haley) was unsigned when it was released. Since there were no demands from a record label, he chose to create a more left field, unconventional video. 

Voyeurism

The video features only one scene, of Tyler rapping in front of a white background. This creates a sense of extended voyeurism throughout the whole video, however this is somewhat negated by the fact that Tyler is rapping to the camera, which takes away the audiences sense of looking without being seen.

Demands of Record Label

Since the video only features shots of Tyler, the whole thing is in essence promoting him. He is shown wearing expensive clothes and jewellery, but with very dark writing and images scrawled on his body, showing off his unique selling point, which is that he raps about conventional rap topics as well as more twisted and taboo themes. This is further emphasised by him eating a cockroach and hanging himself at the end of the video.

Lyrics & Visuals

Tyler lip-syncs to the song throughout the whole video, creating a direct link to the lyrics. They are also explored in an abstract way through the video's dark imagery.

Intertextuality

The video is quite self-contained, featuring very few references to other works. However the lyrics of the song contain references to a huge variety of other music, such as Marvin Gaye or the song 'Airplanes' by B.o.B., a fellow rapper whom Tyler despises. He also refers to other media, such as Reptar, a character from the TV show Rugrats.

Goodwin's Points

Goodwin's points are a collection of elements that most music videos include. These are:

Voyeurism - reference to the notion of looking, pleasure in looking and being unseen

Genre Characteristics - specific features that relate to the genre of music (for example rock music will feature the band performing, dance music will feature elaborate dance sequences)

Lyrics & Visuals - the visuals will relate to the lyrics either directly (by taking a literal interpretation of what the singer is saying) or abstractly (linking to the mood or feelings expressed in the lyrics without following them exactly)

Music & Visuals - the visuals will relate to the music, by showing specific instruments being played, matching events to the beat, or linking with the themes, moods and ideas of the music.

Demands of Record Label - the record label will obviously want to make money, so they will have their own agenda for things they want to include in a music video, for example selling the artist, product placement, advertising

Intertextuality - reference to other texts (films, books, TV shows)