Joe Keady's Evaluation

Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Goodwin's Six Points

Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).

There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).

There is a relationship between music and visuals (either illustrative, amplifying, contradicting).

The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).

There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.

There is often intertextual reference (to films, tv programmes, other music videos etc).

We started of the beginning of our music video with a ink in water shot which looks great, and goes with the music. But this instantly challenges the generic conventions found within the rap genre. But our group felt we could mix it up with not just artist singing/movement. But with some well structured cleverly made/edited whacky clips we will challenge it.

The feedback we got for this type of shot was positive. With the coloured filters over the lights making it look more "professional" and give it a "studio type" feel. These quotes were from viewers

Josh does the 02 with his fingers. 02 is said within the lyrics of the song. The audience picked up on Goodwins points of : "There is a relationship between lyrics and visuals (either illustrative, amplifying, 

The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style). The need for close ups for the record label  If this were a professional video maybe the shot above could potentially become a trademark thing to do. And the audience would identify and know the celebrity in other videos if the same trademark is carried out.

The lyrics within the song are 'great white' and we wanted show something in relation to the lyrics. So what we have done is a quick simple stop motion. Combining around 20 different shot's to make the shark progressively scarier. This is unconventional of the genre but something we wanted to do. Challenging the conventions. In Goodwins points this would be "There is a relationship between lyrics and visuals" (which is illustrative) 

There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body. There are many shots of Emily throughout the product. This shot above especially has "voyeuristic treatment of the female body" as we have slowed the footage right down when she is dancing for a cool look.

I think  these two images above are a convention stated by Goodwin. One being" Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).

"I feel in many rap videos you get the artist doing varoius moves or poses, whether they are trademark or not. There does seem to be a lot of them.

Use of filters over studio lights help give a studio like feel. Not using just one light level or colour, but a variety.

There is often intertextual reference (to films, tv programmes, other music videos etc). This is clearly portrayed here with the big Nike tick. Nick is hugely known across the world for their classic logo, and us using their brand in our video is only further enhancing the brand identity.

This main image used is actually Josh and his girlfriend. But the image was reconstructed using paintbrush for a cartoon effect. I think this is abstract and connotes parts of are video.

The digi pack cover has 3 characters who have been made up on paintbrush, every image uses the noise layer for effect.






Q2: How effective is the combination of your main product and ancillary texts?



Q3: What have you learned from your audience feedback?


Myself and someone else in my group have annotated this video via Youtube. Make sure annotations are enabled before watching.

Q4: How did you use new media technologies in the construction and research, planning and evaluation stages?
Technologies we used from start to finish:

- HD Video cameras
- Macs
- Photoshop
- Youtube- Final Cut
- Blogger.com
- Digital Camera 
-Iphoto

I'm going to talk about 3 specific technologies we used.

Blogger: Blogger was one of the main tools in which we used. Blogger is a site where you can blog ideas in a simplistic nice layout. We done the majority of the posts on the blog as a group, and some independently  Blogger was used from initial planning stages, till where i am now (evaluation) Firstly we used it for research tasks such as, rap genre research, influences, and then ideas of what we wanted to do. Continuing on to designs of story boards, location research, actor problems and so on. We felt that blogger was very helpful for planning because when you post things in chronological order, you see your ideas progress and develop. Furthermore we placed our rough cut on the blog so other groups could view it. This was a good move as we gained valuable feedback from other peoples opinions. Making the video better because of this. Knowing other people like it, and see conventions which are popular within it before the final product was key. Other post done with blogger was copying right issues, blog updates, editing, and more. The site doesn't just allow words on it's blog. But as iv'e talked about you can embed Youtube videos, videos, power point etc. As well as pictures and documents. This is good as we can use a variety of different media conversions to illustrate a point.

Final Cut:Without final cut our final product would have been very poor, as other editing software is much more simplistic and doesn't offer much. We uploaded all the footage onto final cut, and instantly put things roughly where we wanted it. Knowing bits which we didn't need and the ones we did. A use of final cut tools was when we got a flickering effect of Emily dancing. This was done by splitting up the footage into fine bits. With the black gaps actually being no footage, but for milliseconds. This effect was really cool and put something different into the video. Also we tried being abstract within the video, with the ink in water. But we went one more and in post production using FC we used colour correction to change the colour of the whole image to a pink and yellow image which worked well. Also other still shots of Josh rapping we used FC to move the frame around making the  shot more dynamic and flow. This looked the video look much more professional in my opinion. 

Youtube:

Youtube is a world known site, allowing people to upload videos of their interests to a place where others can view. Additional features are commenting on the video, liking the video,and subscribing to the page. The amount of times the video has been viewed is also recorded and shown. We posted our rough cut onto Youtube which iv'e mentioned allowing feedback. Making it assessable for people to watch from home or from college. So this gave the feedback process a wider outlook. We also posted our final video on Youtube, once again to receive feedback via it. To use for evaluation and vox pops tasks. The last point about Youtube is that iv'e used it in part of my evaluation  Using different media forms throughout. Question 3 has used annotations to answer what our audience feedback was. 

IGNORE CANT REMOVE.


Playgoz Movie
by: keady123
This was made to show how well 3 technologies worked in combination to each other.