Evaluation

 Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products? 

Goodwin's points are a collection of elements that most music videos include. These are:

Voyeurism - reference to the notion of looking, pleasure in looking and being unseen.

Genre Characteristics - specific features that relate to the genre of music (for example rock music will feature the band performing, dance music will feature elaborate dance sequences).

Lyrics & Visuals - the visuals will relate to the lyrics either directly (by taking a literal interpretation of what the singer is saying) or abstractly (linking to the mood or feelings expressed in the lyrics without following them exactly).

Music & Visuals - the visuals will relate to the music, by showing specific instruments being played, matching events to the beat, or linking with the themes, moods and ideas of the music.

Demands of Record Label - the record label will obviously want to make money, so they will have their own agenda for things they want to include in a music video, for example selling the artist, product placement, advertising.

Intertextuality - reference to other texts (films, books, TV shows).

Shot of Josh brushing his shoulder.

We used a zoomed in shot of josh brushing his shoulder when the lyrics say 'great stuff'. By doing this it fits well with the beat and persues a movement which is used by other rap artists and it supposed to represent the action of wiping dirt of a shoulder. It fits with goodwins point music and visuals.



Shot of Josh using his hands and actions to fit the lyrics.

 

We used a shot of josh imitating the lyrics with his hand signs, the lyrics say 'O2'. by doing this we are making an effect where the audience may watch and pick it up, therefore next time they hear this song, they may find themselves doing the hand signs. This fits with goodwins point lyrics and visuals.


Shot of the Ink effect we included.

By using this ink effect its creating an abstract and unique style, we wanted to make our video have different effects and include random objects such as the egg that was also used during our music video.

In one of goodwins points it says Intertextuality - reference to other texts.

In our music video right at the end our star walks of the set and we shoot a close up of him walking with popular branded shoes on (Nike), by having the logo of nike visible in our music video, we are also advertising their brand. which benifits them.



Question 4

http://www.xtranormal.com/watch/14029959/army-dudes