Josh fits the image very well, his style and looks blend well with the genre that our music video is based on.
In people's opinions of a hiphop artists image and style, the majority think of a typical wealthy and stereotyical male, such as a male with stylish expencive branded clothing, shiny bling, show off cars and alot of girls.
Our music video doesnt back up this stereotypical image of a hiphop artist, instead as a group we went for an abstract approach and included various random effects, such as ink and eggs, on the other hand we did include shots of Josh singing the lyrics but he was stood alone so the publics eye is just on him and his style.
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