Using Last.fm, we searched for similar artists to Chiddy Bang, in order to gain a feel for the type of music video and promotion artists within their genre use. We discovered many similar artists, and chose three to look at in more detail.
Tinie Tempah is well known in the UK, with two number-one singles and many more chart hits, as well as his number-one debut album, 'Disc-Overy'. We searched 'Tinie Tempah promo' on Google Images to see what came up, and also looked more specifically at the CD covers for his album and some of his singles. Then we moved on to his videos, choosing to focus on 'Pass Out', his most popular.
Google Image search for 'tinie tempah promo'
'Disc-Overy' Album Artwork
'Pass Out' Single Artwork
'Written In The Stars' Single Artwork
'Wonderman' Single Artwork
We can see a recurring theme in Tinie Tempah's promo artwork, in that it focuses on him but also includes a lot of interesting arty effects around him, all in a similar style that runs through his discography.
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